With the influx of email crowding your inbox every day, it may seem like a small business email marketing is futile.
How do you sift through all the noise inbox
Digital Marketing Companies in Nottingham to get your email noticed? Is it possible anymore? Not only is it possible, but email marketing is still one of the easiest marketing tools available and cost-effective for small businesses.
Why Your Business Needs Email Marketing
- Hard Work Done for You
With all the email marketing automation programs available in the market today, gone are the days preparation of each email by hand. It's possible to create a personality, attracted the attention of email templates that take information directly from your CRM (ie - HubSpot CRM) and put into private, credible email.
Create a solid email list and let the automation do email while you focus on other strategic objectives.
Email is a marketing tool tried-and-true for small businesses that must be adhered to.
- The Price is Right
Compared with other marketing tactics such as direct mail or advertising, email for small businesses is very inexpensive.
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Instead of paying thousands of dollars for printing or digital campaigns that you have limited control over who receives your message, some automation software with a large content of the email, save money and your target audience directly, every time.
- Customers Prefer It
In this digital age, most consumers prefer to receive e-mail to a phone call. Not only giving them time to digest the information without the pressure to talk with direct sales representatives, but they can consume the information in their spare time.
Communicating with prospects in the channel they prefer the way that your marketing message is more likely to be noticed.
- Easy to Track
Your email marketing program can tell you (within an hour!) statistics on opens, clicks, and receiving. This is a simple way to see first hand what resonates with your audience. After you customize the message, you can easily start the process over. Send, measure, repeat.
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- Payoff is Big
When you consider the low cost small business email marketing, it can pay huge return on investment. Revenue from only one email is sometimes more effective than paying for the entire cost of the campaign could. It is a low-risk, high-reward investment.
- Mobile
Ten years ago, consumers were much less likely to read your mail anywhere but in front of their computers. Now, quick and easy to pull the email on your smartphone or tablet and read them anywhere.
If prospects read your emails when they look for something to read (while running errands or waiting at school carline, for instance), the message is more likely to stay than if they are forced to sit down, fire up their computer and tediously sift their inbox.
Small Business Email Marketing - One of the greatest strengths of this email is that it is mobile.
- Conversion is High
While social media continues to gain importance as an effective marketing tool, it is still used mostly as a vehicle for the compliments, complaints, and coupons. Email stepped out of character and voice constraints limit social media to convey the message to focus.
It is possible, however, to combine email and
Digital Marketing Company Nottingham to gain an extra edge in the second. Sync up your campaigns and link your social channels for your email marketing to gain a larger audience and make sure that your message resonates in two places at once.
