Hello, I am a marketing analyst and a passionate blogger. I have been working as an SEO consultant since 2015. During this tenure have worked with several small and large organizations. Being an SEO marketer, I have been challenged on several occasions when I got stuck at points where I need to create a content strategy that results as an emergent solution to rank organic keywords. Some of my friends who are also pursuing the same industry as their career path suggested me to learn PPC campaigning from a
top PPC agency. Although I mainly work on pure SEO to rank websites after facing exceptional situations where the keywords were stuck at a particular rank number, I had no choice but to follow their advice. Anyways, to cut the story short, I have learned PPC along with SEO and have implemented few campaigns to analyze if the search ranking really gets improvement.
Therefore, I would suggest all the marketers out there to learn PPC as well. It doesn’t matter if it is needed or not but you never know what’s coming in for you. Plus, while learning PPC I did scroll some top-notch blogs like MOZ, search engine land, etc. to clear my thoughts and find an authentic advice from the SEO champs. In fact, they have recommended implying PPC campaigns along with SEO to boost your keyword rankings and according to them, you can analyze the conversion rate of a specific organic keyword by running PPC add for that specific keyword to inform your organic keyword strategy and then adjust keywords accordingly.
