Mobile video consumption by digital media audiences have soared in recent years. A more accurate description of the trend, however, is that mobile video is rapidly
Digital Marketing Agencies Southampton consuming digital media woven into the fabric of your marketing strategy.
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Video mobile data trends recently
Facebook revealed that 75% of videos on platforms that take place on mobile devices.
Cisco that video will show up to three-quarters of all mobile traffic by 2020.
Companies that want to get help on a digital platform, therefore, must innovate their brands to appeal to viewers of mobile video tomorrow.
Read Also:- Google added a few new features in Google Ads
Why Your Business Should Focus On Its Mobile Customers
Media Consumption Habits Forming Digital Platform
It is important for marketers to understand the relationship of consumers to digital media. In fact, there are two generations of digital media in the past.
Era 1 saw the dominance of static websites and portals, such as AOL, Yahoo, and Google. The emergence of social platforms like Facebook and Twitter, meanwhile, marked Era 2. Now, as the progress of the digital world to the Era 3, the mobile device is the main means that people use to socialize, where watching video takes center stage.
Approximately 80% of the time spent on social media on mobile devices.
Providing Users with Entertainment, Relevance and Value
Smartphones provide consumers experience the benefits of mobility and immediacy. Unlike the TV screen sitting at a distance from the consumers, mobile devices right in the palm of users and demands attention.
By providing interactive video experiences, brands can create ads that people want to engage with. Toys' R Us, for example, experimented with augmented reality-enabled mobile phones. Another example, Google Carton opened the door to virtual reality on mobile phones.
Keeping up to date with the Digital Innovation
Rapidly shifting landscape of the digital world comes with a challenge for advertisers to keep up-to-date with digital innovation. They must, however, proceed with caution
Digital Marketing Companies Southampton and avoid falling into the trap of "shiny object syndrome."
Putting too much effort and resources into a single application or platform can cause them to lose addressing broader needs of their target market, after all.
